Advertising on SMS GupShup

1. Reach out to the right people:

You can target text advertisements precisely to the audience you choose. SMS GupShup ads are most likely to influence users when they appear in line with the context of the message. The advertisements are placed in the footer of the message which is highly visible without interrupting the user experience.

2. Extend your brand presence:

SMS GupShup can be used in a multitude of ways to reach out to your customers in a very effective manner. You can use this medium for Brand Awareness, Promotions, Product Launches and Content Association.

For more information on advertising, please send an email to the advertising team to sales@smsgupshup.com.

Case Study 1 : Jet Airways

Objective

Solution

Result

Case Study 2 : Hewlett Packard

Objective

Solution

Result

Loyalty Group

Establish a unique interactive experience with your customers:

Every Loyalty group is a unique experience where users can become more deeply connected with your business or brand. You can send them frequent updates, product promotions, special news, new offers or mCoupons. Your customers will be able to connect with you on a one-to-one basis.

Loyalty Groups can be on-going or event-specific depending on client requirements.

DLFIPL:

DLFIPL has created a loyalty group for cricket lovers during the IPL matches from April 18 to June 1, 2008. DLFIPL used this group to interact with cricket buffs across India by keeping them updated on the latest match happenings and having them express their views & comments on each match result.

Comments were collected and made visible to all the subscribers on the DLFIPL group page. The best comments were given prizes and the winners were featured on the website.

A few sample messages sent out by DLFIPL:

Click on the link below to visit the DLFIPL Group:

Youngistaan :

Youngistaan, a campaign launched by Pepsi, created a loyalty group with us to promote the idea of Youngistaan all over India. Subscribers were served messages asking them to write in their views or attitudinal statements on Youngistaan & rate others’ views.

We ran offers specifically for all Youngistaanis on this group.

A few sample messages sent out by Youngistaan:

Click on the link below to visit the Youngistaan Group:

PVR Cinemas:

PVR has created a Loyalty group for every location where they have a PVR theatre. PVR uses the SMS GupShup service to inform patrons of movie schedules, new promotions & offers.

A few sample messages sent out by PVR:

Click in the links below to visit the PVR Group: