The SMS GupShup platform is a simple, yet powerful, platform for building communities. With over a million communities formed, SMS GupShup is clearly a proven way to engage your customers, fans, employees etc. It enables instant, 2-way communication and interaction with your customers on the mobile medium. Communities are essential marketing tools for managing the entire lifecycle of the customer relationship: from building awareness, generating interest, initiating action, driving repeats to generating referrals.
The community can be either public or private. Public communities are ideal for consumer brands that want to engage their customers and new prospects to build loyalty, drive repeat purchases and word-of-mouth referrals. Private communities are ideal for enterprises to send special offers to existing customers, address support issues and send transactional messages.
Engage your customer
SMS GupShup offers many engagement tools: inform with periodic updates, educate with valuable content, announce through timely alerts, offer special deals, run quizzes, polls and surveys etc. This enables customers to directly engage with the brand and build loyalty in advance of a purchase decision.
Solicit feedback from your customers
Communication can flow in both directions. You can solicit feedback, comments, opinions from your customers. This facilitates a genuine, direct conversation between you and your customers. You can tap this to foster a user-to-user community interaction, or for direct market research.
Convert customers to advocates
Loyal customers come back for repeat transactions and become your best brand ambassadors. Think of them as advocates to be cultivated, not just as customers to be sold. A friendly endorsement is far stronger than any direct advertising. Engaging your customers builds loyalty, which drives both repeats and referrals.
Largest and fastest growing community platform
With over 1 million user-generated communities, SMS GupShup is a unique, proven model. The interface is easy and user-friendly, the platform is highly scalable to support high volume of users and messages, the feature set is rich and diverse - it simply works.
Rich functionality
The SMS GupShup platform offers brand marketers a rich set of tools to build, manage and monitor the community. Building is quick and easy - you can get started in minutes. A rich dashboard helps you manage customer interactions with a large user base. Analytic tools help you track community metrics.
Everyone's using it
Using SMS GupShup, stockbrokers are sending tips to their clients, top brands are engaging with their customers, celebrities are communicating with their fans, spiritual gurus are talking to their followers, clubs / associations are sending alerts to their members, friends & family are sharing jokes with each other - everyone's using it.
Setup
Setting up a community on SMS GupShup is easy and takes just a few minutes. You can do it via this website, or via SMS. You can upload the numbers of your existing customers. You can create a welcome message for future users.
Engage
Publishing interesting content on a regular basis is the key to captivate your subscribers. Run a contest with your newest product version as the prize, offer a fun game with your branding, disseminate information on special discounts and offers, publish tips/interesting trivia on related topics, conduct a poll to gather product feedback, and more.
Control the conversation
Social media is increasingly driving consumer behavior. Savvy consumers interact with each other on social properties and form opinions about your brand. Traditional branding becomes less effective compared to social advertising. Brands must track consumer feedback and respond swiftly to control the conversation around their brand.
Grow
SMS GupShup has built-in tools enabling members to share the community with their friends. Encourage your members to invite their friends to the community. You can also promote your community by advertising it in other relevant communities on SMS GupShup, or by integrating it into your 360-degree promotional activities.
Measure
SMS GupShup provides reports to track user behavior and community metrics, including growth, referrals and responses. These reports enable the community manager to react quickly to customer opportunities as soon as they're uncovered.
IPL Team Rajasthan Royals
Rajasthan Royals wanted to drive fan engagement, loyalty and social media presence over mobile. They created a group which was integrated with other online/offline marketing promotions. Their group attracted over 36,000 fans who participated in contests, chatted with Shilpa Shetty & Shane Warne, got game and fitness tips, downloaded ringtones and wallpapers, etc. The fan club was 100x that of other online/offline fan clubs!
UTI Mutual Fund
UTI Mutual Fund has a community of 4 lakh 77 thousand customers on GupShup. UTIMF uses the group as an official and convenient channel to disseminate useful information about products, sharing investing and planning tips, customer support procedures, etc. Direct interaction with customers enables UTIMF to keep in touch with customer reviews and concerns.
Rakhi ka Swayamvar
The superhit reality show on NDTV Imagine was being followed by over 5000 fans on GupShup. Sneak previews of episodes, interactive Q&As and quizzes kept the audience engaged while Rakhi eliminated her suitors one by one. This group had higher number of subscribers than leading online properties for the show.
Pepsi Youngistaan
Pepsi undertook aggressive marketing to the youth segment for their 'Youngistaan' branding. They engaged ~8000 fans through creative tagline contests, discount coupons, Q&As etc. GupShup community addressed their twin objectives of awareness and feedback from the target segment.
